ANCHOR21 Branding
- Where Strategy
Meets Creativity

At Anchor21 Branding, we don’t just build brands—we create experiences. 
Every business has a story, and we’re here to craft yours in a way that resonates, inspires, and drives success.

Branding is more than a logo or a tagline. It’s the heart of your business, the essence of your identity, and the bridge that connects you with your audience. We combine strategy, design, and storytelling to make brands unforgettable.

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Anchor 21 Branding: Our Journey & Legacy

Shortly after its founding, Jackie Cotter joined the company in 2018, bringing additional expertise and energy to the growing business. As demand for high-quality branded apparel and promotional products increased, Anchor 21 Branding expanded its team, and in 2020, Neil Shah came on board to further strengthen the company’s capabilities.
Since its inception, Anchor 21 Branding has remained dedicated to providing personalized service, high-quality products, and creative branding solutions. The team takes pride in working closely with businesses and organizations to help bring their visions to life through custom embroidery, screen printing, and promotional merchandise.

Ready to build something remarkable?
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What We Do

At Anchor 21 Branding, we offer a wide range of customizable products to help businesses showcase their brand.
Our offerings include:
Branded Apparel – Hoodies, crewnecks, t-shirts, hats, team uniforms, and more.
Branded Drinkware – Water bottles, mugs, pint glasses, wine glasses, and other custom drinkware.
Promotional Items – Bags, stickers, pens, keychains, golf balls—essentially anything a company wants to put its name on.
Signage & Displays – Banners, signs, tents, and other marketing materials for events and promotions.
Conference Giveaways – Custom-branded items perfect for trade shows, corporate events, and client gifts.

If you have a specific product in mind, we can help bring your branding vision to life!

Meet the Anchor 21
Branding Crew!

We’re more than just a branding company—we’re a team of passionate people who love what we do and the community we serve. Get to know the friendly faces behind the magic!
Chris Cheney
Partner / Sales
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Turning ideas into reality!
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Watching a client’s vision come to life—seeing their excitement when they receive their custom-branded products never gets old!
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The strong sense of community and the incredible local businesses we get to work with every day.
Jackie Cotter
Office Manager / Bookkeeper
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Keeping everything (and everyone) organized!
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Making sure everything runs smoothly behind the scenes so the rest of the team can focus on creating awesome products for our customers.
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The small-town charm, friendly faces, and, of course, the amazing local coffee spots!
Neil Shah
Partner / Technology
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Solving tech problems before they even happen.
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Meeting new people, learning about their businesses, and helping them make their brand stand out.
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The incredible local entrepreneurs and the unique stories behind every business.
Shane Neil
Printer Extraordinaire
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Turning blank garments into works of art!
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Bringing designs to life through high-quality printing and making sure every detail is perfect.
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The creativity that thrives in this town—it’s inspiring!
Alex Swallow
Designer
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Taking a rough sketch and turning it into a masterpiece.
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Creating eye-catching designs that help businesses stand out and seeing them come to life on different products.
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The artistic energy, historic charm, and the endless inspiration from the local community.

We love what we do, and we love doing it in Petaluma!

Stop by and say hi — we’d love 
to help bring your brand to life!

Ready to Get Started? 
Here’s How to Reach Us!

We make it easy to bring your branding ideas to life!
Here’s how you can get in touch with us

No matter how you reach out, we’re here to help bring your brand to life—let’s make something awesome together!

Visit us in person

Stop by our retail store at 421 N. Petaluma Blvd anytime between 10 AM – 4 PM, Monday–Friday to check out samples and chat with our team.

Give us a call

We’re happy to chat and answer any questions!

Shoot us an email

We’re happy to chat and answer any questions!